Thai media can play a crucial role in Chansiri leaving Sheffield Wednesday, they already condemned him in 2023

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Sheffield Wednesday owner Dejphon Chansiri has received nationwide criticism over his handling of the club’s situation, but the real pressure will arrive when the Thai cavalry join forces.

Sheffield Wednesday are a club in crisis, both on and off the pitch, and things look to get worse for the Owls under Dejphon Chansiri.

Chansiri, Sheffield Wednesday’s Thai owner, has been in charge since 2015, but recent years have seen his spell in S6 turn sour. Disputes with supporters, managers, the media – as each day goes by, Chansiri becomes more disconnected with Sheffield Wednesday Football Club.

Sheffield Wednesday are a week away from kicking off their 2025/26 Championship season, but that is the least of their concerns at this moment, with the first-team squad being depleted by departures sanctioned by Chansiri.

In Wednesday’s darkest hour, the national press have criticised Chansiri, but he will not feel the pressure until the Thai media also turn their backs.

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Sheffield Wednesday need the Thai media to repeat pressure on Dejphon Chansiri

Back in 2023, Thai publisher Sanook released a piece on the situation at Sheffield Wednesday, which involved Owls owner Dejphon Chansiri asking supporters for £100 each to help with the costs of running the club. 

Such an enquiry received criticism, not only in the UK, but in his home country of Thailand, with the comments of Chansiri being ridiculed.

The outlet stated that Chansiri ‘begs’ fans for cash and that ‘the tank is broken’ – a fair interpretation of the situation that the Sheffield Wednesday owner caused.

Such issues at the club back in 2023 also brought shame on his family business as a tinned tuna manufacturer, with the Thai media stating that Chansiri came from this background.

Chansiri can run from the British press, but once the Thai media take note of Chansiri’s shortcomings and put the blame on himself and his family, that could be the turning point for Sheffield Wednesday.

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Press pressure will hopefully spark a change in Dejphon Chansiri

As each day that goes by, the situation at Sheffield Wednesday becomes far more desperate and volatile. The only escape from the ongoing crisis is the sale of the football club, and that rests solely on Dejphon Chansiri’s shoulders.

The Sheffield Wednesday owner is clearly not being proactive in fixing the situation by selling the club at a fair price, so the only way to get there is by putting pressure on him.

Sheffield Wednesday fans have made their voices heard this summer – there are already plans for protests in the upcoming games against Leicester City and Stoke City, whilst players have decided not to play in a friendly against Burnley.

The Thai media is the next piece in the puzzle to put that necessary pressure on Chansiri this summer.